The PRepared Publicist was created by Jennifer Finke, a long-time PR professional who enjoys working with small, entrepreneurial-minded companies and mompreneurs to help them launch and grow their businesses through the power of public relations (PR). She knew many small businesses could not afford full-service PR campaigns; her goal was to help teach them how to do it themselves.

The PRepared Publicist offers free PR resources, video PR tutorials and low-cost eBooks to help companies find success in their DIY PR efforts.

For full service PR help, please visit The PRepared Publicist's sister site, Red Jeweled Media.

For downloadable media lists available for immediate purchase, please visit The PRepared Publicist's sister company, Handle Your Own PR.

About Jennifer "Jenny" Finke

For five years I have run a successful independent PR-consulting business, Red Jeweled Media (formerly known as JF Communications). My focus and passion has been to help small businesses and entrepreneurs harness the power of PR. Besides writing The PRepared Publicist eBooks and providing free DIY PR resources, I also writes The PR Talk Blog, which offers tips, insights and advice on PR. I'm also a contributor to BabyShop Magazine and MomSpace Magazine, and am an active member of Ladies Who Launch in Denver and Toastmasters. I live in beautiful Denver, Colorado and love spending time with my supportive husband, Darren, and my two wonderful children, Benjamin (5) and Sydney (2). Every day they inspire me to be a better mother and entrepreneur.

How It Started

About three years ago one of my baby industry clients approached me about how to get her product in the hands of a celebrity. I was clueless about how to do this. At the time, there weren’t a lot of inexpensive or known options. Today, however, this has all changed and there are many reputable companies helping small companies do just that.

After researching a few companies and people involved in the celebrity gifting industry, I became inspired to write my first eBook, How to Get Celebrity Attention and Maximize Your Press Exposure. It started as a short “how-to guide” but over time has evolved into so much more. My eBook not only tells you how to gift a celebrity, but also gives you the information you need to make your experience successful, less taxing and cost-effective. I teach you how to best manage your gifting suite experience, what you can expect to pay and how you can maximize your celebrity attention through national media attention.

To further the idea, I decided to write a series of eBooks to share my top PR industry trade secrets. When I first started in the business, I invested tons of hours scouring the baby/parenting/pregnancy publications, blogs and books to identify a media list of people I wanted to share my client’s story with. I know how difficult this information is to obtain, which is why I want to help all baby product entrepreneurs by sharing this crucial information with them.

This invaluable information is only available in my second eBook, How to Get Baby Product Press to Write About You. This eBook is so much more than a simple media list where the reader is left to translate what everything means on their own. Rather, I interviewed the top baby magazine editors to learn exactly about how they operate, what kinds of products they like to cover and how they prefer public relations professionals and small business owners to work with them. This is the playbook that every baby product entrepreneur needs to be successful in their publicity efforts!

Helping entrepreneurs succeed is what inspired me to become an entrepreneur myself. Thanks for your support and I look forward to sharing more secrets to do-it-yourself PR success in the near future!